Instacart

As the Growth Marketing Art Director at Instacart, I drive the creative vision behind paid marketing efforts, overseeing both static and video content to craft compelling visual storytelling that captivates our customer base. Leading the creative direction across social media and growth marketing, I develop innovative content strategies that maximize engagement and expand our audience reach. My role extends beyond paid initiatives; I collaborate closely with growth and brand teams to produce standout creative for paid marketing campaigns, organic social posts, and OTT video content, ensuring a cohesive brand presence across every marketing touchpoint. I also work on App Store optimization, art direct photo shoots, and storyboard video assets, combining creative insight with strategic execution to enhance Instacart’s digital footprint. My extensive work across both organic and paid channels positions me as a versatile creative leader, committed to driving impactful brand growth and engagement.

This campaign was created to highlight the ease of midweek ordering. From conception, the goal was to develop a relatable snapshot of what ordering during the work week would be like. You can see a portion of the plan for the photoshoot as well as the campaign execution afterward.Midweek CampaignSee more