Senior Designer
Forever21
Web & App Design
At Forever 21, I worked closely with the Creative Director to craft the overall design plan for both seasonal and evergreen digital content across the brand’s website and app. I led the design vision for these platforms while also managing two designers on the team—providing guidance, feedback, and ensuring alignment across all touchpoints. While leading the team, I remained hands-on, designing key pages and features that balanced trend-forward visuals with user-friendly functionality. From homepage refreshes to campaign-specific landing pages and in-app promotions, I ensured that every digital touchpoint was cohesive, responsive, and conversion-minded—always aligned with the brand’s evolving identity and retail calendar.
Social Media Content Design
As part of the social media team, I created scroll-stopping content that resonated with Forever 21’s young, trend-driven audience. I designed a wide range of assets for Instagram, TikTok, Facebook, and Twitter—including promotional graphics, editorial-style posts, and motion-based stories and reels. I also concepted and edited short-form social videos that brought new collections and brand moments to life, boosting engagement and strengthening our visual identity across platforms. By balancing trend awareness with brand voice, I helped elevate the brand's presence across key digital channels.
